Your Problem:
- Disgruntled Ex-Employees are posting negative reviews or share embarrassing/confidential information publicly
- Rival Companies are engaging in smear campaigns against your business or, worse, negatively impersonate your business and/or your staff
- Suppliers or Trading Partners post publicly about disputes with your company
- Hackers/Cybercriminals are pushing sensitive or confidential data publicly, following a data breach
- The list goes on…
Our Solution:
“An ounce of prevention is worth a pound of cure.”
~ Ancient Proverb
ArcLite will develop a robust Online Reputation Management regime to detect and prevent attacks against your company’s good name.
If you’ve suffered an attack on your reputation already, our ORM services are there to help you undo the damage and restore your reputation to good standing in the public eye.
We’ll also implement a comprehensive monitoring program to detect ORM problems early, before they get out of hand and threaten to ruin your business.
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Great Online Reputation Management is Crucial for Business Success
“It takes years to build a reputation, but only seconds to destroy it.”
Prevention
Attacks on your reputation can come at any time, from any angle.
By monitoring the web and media for negative sentiment about your business, its staff, or yourself, you’ll be able to catch any problem early and deal with it before it gets out of hand.
ArcLite not only helps you to develop and implement a high-level online brand monitoring regime, we will also tailor customized strategies to foster positive sentiment towards your company, to improve public perception and brand loyalty, and to make it harder for anyone to attack your good name.
Recovery
If you’ve suffered an attack already, time is of the essence.
The longer you leave negative publicity out in the public eye, the greater the damage to not only your reputation, but also your income, as potential clients are dissuaded from using your company.
Our tried and tested Online Reputation Management services are designed to minimized the impact of negative publicity by either getting the offending content removed or retracted, or if that proves to be impossible, by pushing the offending comments out of sight, in search engines and on social media.
Our Online Reputation Management Programs Include¹:
- Closely Monitoring the Internet for Negative Sentiment
Setting up a series of alerts and monitoring the Internet as well as Social Media for negative mentions of your company or its staff will allow for the early detection of Online Reputation Attacks. This, in turn gives you an opportunity to deal with the problem before it gets out of hand.
- Establishing a Reputation Management Plan
Creating a detailed response strategy against the various attack vectors your company is vulnerable against, and training your staff on how to respond to each vector, provides you with a clear set of defense mechanisms to deal with issues as they arise.
- Implementing an Employee Advocacy Program
Happy employees are far less likely to become disgruntled. We can analyze your company and make recommendations to foster a positive work environment. We can also advise you on other ways to minimize the chances of ex-employees going “rogue” after your professional relationship with them ends.
- Analyzing Competitors for Potential Unethical Behavior
The majority of online reputation attacks stem from jealous and/or unethical competitors. ArcLite can carry out a preventive competitor analysis, to identify potential attackers, as well as the likely reputation attack vectors they will use. This provides you with crucial business intelligence to shore up your online reputation in the right places.
- Creating and Implementing Stronger Cyber Security Measures
Intrusions and data breaches will not just harm your reputation, they can actively ruin your company financially through the resultant loss of confidence, through IP-theft, through the disclosure of sensitive information, etc. We can analyze your company’s cybersecurity setup for weaknesses, and recommend vital improvements. We can also implement a cyber security awareness training program for your staff, to strengthen your defenses against phishing and social engineering attacks.
- Creating Proactive Media and Influencer Relationships & Coverage
Creating proactive, positive relationships with the media and online influencers not only helps with your Online Reputation Management efforts, it also creates positive publicity and awareness, which indirectly can result in higher revenues. ArcLite will analyze your company and market sector to identify such publicity opportunities.
- And More…
¹ but are not limited to.
