Your Problem:
- CMS migration can be a painful process
- Can you be 100% sure you’re migrating to the right Host/CMS?
- The migration process carries with it inherent risks to SEO
- Downtime will alienate human visitors and search engines alike
- Content Management Systems handle URL structures differently
- Unless redirects are implemented properly, SEO is likely to suffer setbacks
Our Solution:
Over the years our specialists have managed hundreds of hosting & CMS migrations, and CMS deployments. With a concise migration plan and a redirect map they will insure that your website’s move runs smoothly and with minimal impact on its SEO performance.
To make sure you’re picking the right CMS for the job we will also advise you on the various options and procedures available, based on your online infrastructure’s individual components.
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Hosting and/or CMS migration is a Painful Process
CMS migration is a minefield and that’s a fact. And the larger your operation, the more fraught with danger this process becomes. That’s why – over the years – we’ve encountered a great many clients who were exceedingly reluctant when confronted with the need to upgrade to a new Content Management Platform.
However, there comes a point when a CMS upgrade transcends being a recommendation and actually becomes a crucial part of business growth or even company survival. The need to upgrade can even include changing your shopping cart plugin, within the same CMS. If your business needs have outgrown your current platform, if your visitors expect a bigger/faster/more modern web presence from you, or if you’re in need of functionalities that an older platform simply cannot provide, your only option is to upgrade your CMS.
Eventually even the most tenacious objector must yield.
The Bigger you are… the Harder it is.
The CMS migration process becomes more daunting for larger organizations. It’s complicated enough moving an ordinary e-commerce website from one platform to another, but if you’re moving several websites or even an entire corporate web presence with sales, CRM, HR, etc. components, the task becomes enormous.
What’s more, you basically have one shot at getting the entire operation right. If something goes wrong there will be consequences, ranging from a few days of lost sales to all-out de-indexation by Google, depending on how badly executed the move was.
It’s more than just SEO
ArcLite’s specialists will advise you on what solution best fits your organization’s needs, running you through the pros and cons of each option. Once a decision has been reached, they will draw up a CMS migration plan, to insure all components are accounted for, and supervise the construction of the new website. They will then create a redirect map, from old to new content, to guide search engines through the transition smoothly. Finally they will project manage the migration itself personally, to mitigate any glitches that might occur.
