Author: Darth Autocrat

Thought Leaders, Loud Thinkers, Professional Posers and Parasitic Parrots.

Posted on by Darth Autocrat
2x2 cartoon (B/W) Each cell depicts 1 of 4 kinds of personality. Cell 1 (Top left) a thought leader - a little character is stood on the right, addressing a large audience of experts, presenting their idea. Cell 2 (Top right) a loud thinker - a little character is stood on the right, addressing a small audience of peers, presenting their idea. Cell 3 (Bottom left) a professional poser - a little character is stood on the right, addressing a large audience of peers, presenting their tiny, unoriginal, non-valuable idea. Cell 4 (Bottom right) a parasitic parrot - a little character is stood on the right, addressing a large audience of experts, with an unconscious body laid out behind them, that they jut stole the idea from, and presenting it as their own.

Thought Leadership – a long running buzz term that irritates me no end.Largely because, most people miss out a fundamental piece of information when they discuss the topic. The reality is – most people can’t produce thought leadership content.Instead, what we tend to see is loud thinking, pathetic posing, and parrots that leech ideas from…

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SEO: It’s a Terrible Thief!

Posted on by Darth Autocrat
A burglar like figure disappears into the distance, dropping some of the stolen stuff. The ground resembles an electronic board, with tracings of gold on dark green. (AI Generated)

Having a discussion about #ContentBriefs with Zoe Ashbridge over on LinkedIn,and I stated that one of the problems with “SEO” in general, is that it’s a poor thief.(Actually – to be “fair” – it’s all of “Digital Marketing”, not just the SEO sector on it’s own.) And sadly, it’s true. And I don’t just mean…

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