Rants, Reports & Resources

How about you do better!

Meme - Spiderman blame. There's two spidermen; each pointing to the other as being at fault.

So, Amanda Natividad, of Spark Toro, published an interesting (and well written) article regarding “fighting” in the SEO sector <The Internet Needs Less Fighting, More Invisible Subtweets> I, unsurprisingly, have issues with the concept. So what’s the issue? The basic premise is – people shouldn’t be publicly poking holes in other peoples work/posts.That if you’ve…

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Thought Leaders, Loud Thinkers, Professional Posers and Parasitic Parrots.

2x2 cartoon (B/W) Each cell depicts 1 of 4 kinds of personality. Cell 1 (Top left) a thought leader - a little character is stood on the right, addressing a large audience of experts, presenting their idea. Cell 2 (Top right) a loud thinker - a little character is stood on the right, addressing a small audience of peers, presenting their idea. Cell 3 (Bottom left) a professional poser - a little character is stood on the right, addressing a large audience of peers, presenting their tiny, unoriginal, non-valuable idea. Cell 4 (Bottom right) a parasitic parrot - a little character is stood on the right, addressing a large audience of experts, with an unconscious body laid out behind them, that they jut stole the idea from, and presenting it as their own.

Thought Leadership – a long running buzz term that irritates me no end.Largely because, most people miss out a fundamental piece of information when they discuss the topic. The reality is – most people can’t produce thought leadership content.Instead, what we tend to see is loud thinking, pathetic posing, and parrots that leech ideas from…

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SEO: It’s a Terrible Thief!

A burglar like figure disappears into the distance, dropping some of the stolen stuff. The ground resembles an electronic board, with tracings of gold on dark green. (AI Generated)

Having a discussion about #ContentBriefs with Zoe Ashbridge over on LinkedIn,and I stated that one of the problems with “SEO” in general, is that it’s a poor thief.(Actually – to be “fair” – it’s all of “Digital Marketing”, not just the SEO sector on it’s own.) And sadly, it’s true. And I don’t just mean…

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The World-Famous, Super-Secret Technique to Rank #1 on Google, with just 7,698 Weird Tricks.

Wayne Graph go Uppy!

by Sasch Mayer(Opinions are those of ArcLite, not my own) Like most SEOs and agencies operating around the globe today, we at ArcLite SEO Solutions work tirelessly to copy the many “Eggspurts” we follow on Xitter and Linkedin, so we can compile an incoherent mix-mash of their wildly conflicting information, which we then shamelessly pass…

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The Primitive Inhabitants of Planet Earth Still Hold Some Quaint Beliefs about NSEO

Captain's Log, Star Date: -298446.0763572658

Captain’s Log.Star Date: -298446.0763572658 Our crew has been observing the cult of the “Planet Earth SEO Experts” for some time, and we have reached the conclusion that a great many of them appear of lower-than-average intelligence. This is manifested not only through the fact that many of them still worship antiquated religions like “LSI Keywords,”…

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